Fishing Lures
50+ lures with complete guides — color selection, best conditions, water clarity, retrieval techniques, and target species for every lure in your box.
The jig is the single most versatile and effective lure in freshwater fishing. A weighted ...
A bladed jig that combines the vibration of a crankbait with the profile of a jig. The hex...
A jig with a football-shaped head that stands upright on the bottom and wobbles as it roll...
A jig with a pointed, bullet-shaped head designed for swimming through vegetation and cove...
The hair jig is the old-school secret for cold, clear water when fish refuse everything pl...
A smaller, lighter jig (1/4 oz or less) with a compact profile paired with a small craw or...
The Texas rig is a weedless soft plastic presentation — a bullet weight, a hook, and a sof...
The Ned Rig is a small mushroom-head jig with a short stub of ElaZtech soft plastic. It fl...
The drop shot suspends a soft plastic worm at a precise depth, with the weight below on th...
Hook a Senko-style stick bait through the middle and let it sink — that's it. Both ends fl...
Multi-appendage soft plastics with flapping arms, legs, and paddles that create vibration ...
Crawfish-imitating soft plastics with pincer claws that flap and flutter on the fall. Used...
A soft plastic minnow rigged weightless or on a light jighead that darts and glides with e...
The Carolina rig is a deep-water power move when fish go finicky. A heavy bullet weight sl...
The tube jig is the quintessential finesse lure for smallmouth bass and the single most ef...
A chartreuse single-tail grub on a 1/4 oz lead jig head — one of the most underrated and d...
The stick bait — most famously the Yamamoto Senko — is the most deceptively simple lure in...
A shaky head is a finesse jig head — typically 1/8 to 3/8 oz — paired with a straight-tail...
The punch rig is a heavy Texas rig — typically 1 to 2 oz — designed to punch through thick...
Crankbaits are reaction baits — the fish doesn't think, it just eats. A medium diver (6–10...
A tight-wobbling, sinking crankbait with no lip — it falls on slack line and vibrates on t...
A long, slender, suspending hard bait that mimics an injured minnow. The "jerk-pause" retr...
The squarebill is the shallow-water wrecking ball — a crankbait with a squared-off lip tha...
The deep diver reaches 10–20+ feet and is your tool for grinding summer structure — ledges...
A crankbait with a steep lip angle that runs just below the surface, pushing a visible V-s...
An ultra-finesse hard bait from Japan with tiny propellers on each end and minimal built-i...
The spinnerbait is a safety-pin style lure with a blade that creates flash and vibration. ...
The inline spinner (Panther Martin, Rooster Tail, Mepps) is one of the oldest and most eff...
A trolling and drifting rig with a spinning blade, colored beads, and hooks tipped with li...
The bucktail spinner is the most versatile muskie and pike lure ever made — a spinning bla...
Nothing in fishing compares to a surface explosion. The popper spits water and creates a "...
The hollow body frog is the ultimate heavy cover lure. It walks on lily pads, skips under ...
A wire-frame lure with a rotating blade that churns the surface, creating noise and commot...
A cigar-shaped, lipless topwater lure worked with a "walk-the-dog" side-to-side retrieve. ...
A hard topwater lure with small propellers on one or both ends that spit and splash on a t...
A soft plastic swimbait with a boot-style tail that kicks realistically on the retrieve. I...
The glide bait is the apex predator lure — a hard-bodied bait that sweeps side-to-side wit...
Big swimbaits are the great equalizer for trophy fish. A 5–8 inch paddle tail or multi-joi...
A jointed hard-bodied swimbait in bone white with a segmented "brokeback" profile that pro...
A heavy metal spoon designed for vertical jigging in deep water. Deadly for bass on offsho...
A heavier, wider spoon built for long casts and steady retrieves. The wobble and flash imi...
A thin, lightweight spoon designed to be trolled behind a boat at controlled speeds. The w...
Nothing out-fishes live bait when fish are finicky. A live minnow on a hook, split shot, a...
The classic. A nightcrawler catches more fish than possibly any other bait ever conceived....
Ribbon leeches are a premier live bait for walleye with a natural undulating swimming acti...
Small, soft-bodied bee moth larvae that are the go-to bait for panfish and ice fishing. Ti...
Live crickets and grasshoppers under a small bobber are the most effective panfish bait in...
A slip float or fixed bobber suspending a worm, leech, or soft plastic at a precise depth....
Tungsten ice jigs are the workhorse of serious ice fishing. Tungsten is denser than lead, ...
A small jigging spoon designed for vertical presentation through the ice. The flutter acti...
A hard-bodied, minnow-shaped lure with a center-balanced line tie that darts in a circle w...
A lightweight fly designed to float on the surface, imitating adult insects like mayflies,...
Sub-surface flies imitating immature aquatic insects. Nymphs account for the majority of t...
Larger flies imitating baitfish, leeches, or crayfish, actively stripped through the water...
Perhaps the most versatile fly pattern ever created. The marabou tail pulses and breathes ...
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